What does "Business Casual" really mean? Is "Business Casual" holding you back?
Submitted by Molly D. Shepard
There always seems to be a number of articles which discuss dress codes in the workplace – the most notable being the ever vague “business casual.” I can’t help but think that this just adds to the confusion for women who are attempting to demonstrate a leadership style, and who already struggle with having too few role models and too many choices.
We know that it’s often difficult for women to establish their authority in companies dominated by men. Women have fewer opportunities to see female leaders in action and so it may often be unclear as to what leadership “looks like.” Not to mention the complete overload of style choices…
Since women are still in the minority in leadership positions, we must remember that the way we look, act and dress at work is ‘under the microscope’ and requires careful thought.
Here are some tips for developing impact and presence through your appearance:
- Understand your company dress code policies as well as its realities. Is it formal or informal? Is “business casual” limited to the more junior employees? How do individuals who are on your level or above your level dress?
- Armed with your assessment of the culture, dress a notch up from the rest of the pack. If others are wearing casual pants and shirts, put on a jacket to look more polished and authoritative. Whatever your look, don’t even think about coming to work without a little ironing.
- Consider getting feedback on your style from someone who knows – either a personal shopper, or trusted friend who can act as your consultant. Find out if your look is current, in sync with your position and goals, and flattering to your age and shape. If not, make the changes that will bring about positive impact.
- Finally, establish a comfortable, appropriate style, which will help brand you as a leader and role model. Keep it consistent so the focus is on your work rather than your outfit. Remember, by paying attention to your image you enhance your chances of success.
What advice can you share about dressing the part? Have you experienced any dress code fiascos? How did you handle it?

Comments
business casual
Submitted by Anonymous on Tue, 06/09/2009 - 3:09pm.
I'd love to see pictures of what works and what doesn't. For something as personal as style -- and differing workplace styles -- seeing a few examples of the good/bad/ugly might be useful
congrats on the new blog
Linda McAleer
Video: Dress for Business Success
Submitted by Anonymous on Mon, 06/15/2009 - 1:38pm.
Submitted by Susannah Cobb
Here's a video I came across that helps to define 'business casual' vs. 'business formal' and what would be acceptable for each. When you watch this you definitely understand that there really is a big difference between the two...
http://www.bnet.com/2422-13950_23-211480.html
business casual
Submitted by Anonymous on Mon, 06/15/2009 - 1:49pm.
I often find that a woman's clothes/style gets noticed immediately... Yes, I do think that a man's wardrobe gets noticed too, but when a woman enters a room or a meeting - people are immediately making opinions about her based on her appearance. There are no words to describe the impact that a neat, clean and cohesive outfit can have.
It's important to make sure that one's appearance measures up as a leader. If your style is getting commented on - they should be positive comments; if you are not getting commets at all - that's because you look as a leader should.
Sharon H.
Post new comment